Your North Star

On finding YOUR voice.

You’re staring at a blank piece of paper (or a Word document, more likely), waiting for inspiration to come. There’s a new project calling for your creative direction, but the paths you could take seem endless. 

Your brief and your brand guidelines make up the skeleton of the project. But you’re the one putting meat on the bones.

How do you find focus and infuse the project with a clear, ringing perspective?

This week’s prompt is about finding your voice, your North Star.

Let’s begin the story with a conversation I had with one of my best friends, over some roti prata.

You see dear subscriber, we all living in and building our own worlds.

We all have our own North Star that we follow. For some, that North Star is relationships. For others, ideals. Our North Star influences our perspectives, our creativity, and our life direction. When we’re on the path towards that North Star, we create our most sincere work.

So, have you thought about what your North Star is?